The Meaning Behind the Name

At Forma Made, we believe that branding is more than just a logo or a color palette, it’s about creating something meaningful, something with depth. The name Forma Made comes from the Latin word forma, meaning "form, shape." And that’s exactly what we do, we shape, refine, and craft brand identities with intention and purpose.

We specialize in working with wellness brands — brands that bring balance, peace, and harmony into the world. And we believe branding should feel the same way. Through a deeply personalized and collaborative process, we design brands that are both beautiful and timeless, always rooted in thoughtful strategy. Because great design isn’t just about aesthetics, it’s about telling a story with clarity, purpose, and distinction.

Our work is personal. It’s handmade. We take time to listen, to hear our clients' stories, understand their challenges, and bring their vision to life in a way that feels truly aligned. Every brand we create is formed by human minds and shaped through human hands, with years of experience, intention, and expertise behind it.

Our icon, a stack of clay pots, is a reflection of this process. It reminds us of a potter at their wheel, carefully molding and shaping raw clay into something beautiful. Like pottery, branding takes time, patience, and an expert touch. It’s raw, it’s authentic, and when done with care, it becomes something truly special.

That’s the heart of Forma Made. Thoughtfully formed, beautifully shaped, and intentionally made — just like the brands we build.