Why Forma Made is Niching Down to Brand Identity for the Wellness Space
At Forma Made, we believe that the best way to serve our clients is by becoming the leading experts in our niche. After years of working with brands across various industries, we realized that our deepest passion, our most aligned work, lives in the wellness space.
Wellness isn’t just a trend for us. It’s woven into our daily lives. We grew up in health-focused, outdoorsy families, and that same foundation has shaped how we move through the world today. We surf, practice yoga, sauna, prioritize whole nutritious foods, and frequent our local fitness studios. We’re big fans of matcha and holistic healing, and yes, we also loove a good splurge trip to the spa (shoutout to favs at Honest Rituals).
Beyond our personal lives, this passion naturally extends into our work. Branding is more than just aesthetics (although I think we have that nailed), it’s about understanding the heart of a business and speaking directly to the people it serves. Because we live and breathe wellness ourselves, we instinctively understand what makes a wellness brand compelling, trustworthy, and desirable. We aren’t just designing for this industry, we are the buyers of this industry. We are the ones investing in yoga memberships, seeking out the highest quality ceremonial-grade matcha, working with nutrition coaches, and prioritizing whole-food supplements.
When passion and expertise intersect, magic happens. That’s why we’re doubling down on wellness branding — because it’s not just what we do, it’s who we are.
A few of our fav wellness brands —
Bekah: Matcha (Laka), Tinctures (Fractal Forest), Yoga/Pilates Studio (La Vida), Spa (Honest Rituals), Grocery Store (Hoku Natural Market), Supplements (Needed), Mindfulness (Open), Acupuncture (7 Seas), Skincare (Primally Pure), Retreat Space (Yama Balian).
Sam: Surfboards (Pyzel), Protein Powder (Equip), Trainer (J Clark Fitness), Gym (Makana Training Center), Travel Gear (Cotopaxi), Drinks (De Soi).
Interested in working together? Let’s chat!
